Media and Events Centre » Outlook Conference 2014

Outlook Conference 2014

Outlook Banner


The important Outlook 2014: Taking Charge of our Future Conference was held in Adelaide on October 1-2.

It looked into key issues on the demand and supply sides, as well as uniting behind the Action Plan to grow and prosper for the future. The conference provided industry updates including release of the 2014 Vintage Report. It also gave those who attended an opportunity to test, improve and align on the steps we must take going forward.

Here are the links to some conference presentations and announcements:

  • Keynote speech by WFA President Tony D’Aloisio (link)
  • Vintage Report: Time for action (link)
  • Wine tax rates drag on international competitiveness (link)

A full suite of speaker presentations is available for a small administrative charge of $82.50 (incl GST). Contact  or call 08 8133 4314 for purchase.

The speaker pack includes:

Taking Charge of our Future

  • Tony D'Aloisio, President, Winemakers' Federation of  Australia

The Demand opportunity for Australian Wine   Anticipating consumer trends in key markets 

  • Lulie Halstead, Chief Executive Officer, Wine Intelligence

The cultural drivers behind future marketing needs How to go ahead of the curve

  • Matt Jones, Director and Creative Strategist, Better Happy

Profitability, progress and long-term sustainability

  • John Roberts, Centaurus Partners

Australian Grape and Wine Authority Update

  • Brian Walsh, chair, Australian Grape and Wine Authority

Priorities for brand Australia - Market Perceptions of Australian Wine and activating (or maintaining) your brand in these markets

  • Aaron Brasher, Regional Drector Australia, Asia & Emerging Markets, Australian Grape  and Wine Authority
  • Lulie Halstead, CEO Wine Intelligence

Marketing Innovation, social media and driving the cellar door experience

  • Angie Bradbury, Dig + Fish & 
  • Stuart Gregor, Founder and Creative Director, Liquid Ideas

What's the size of the prize in the US, UK, China and other markets and how to increase share and margin

  • Marc Soccio, Senior Analyst, Food Agribusiness and Advisory, Rabobank
  • Tony Battaglene, General Manager, Stratergy and International Affairs, Winemakers' Federation of Australia

 How to get the most out of your retailer to grow in the domestic market

  • Rose Scott, General Manager Merchandising, Woolworths Liquor Group
  • Thinus Keeve, General Manager Liquor Operations, Coles Liquor Group

 The Case for Optimism - Michael Walton, Consumer and Business Intelligence, Nielsen

 WFA 2014 Vintage Report and 2015 Vintage Outlook  

  • Katrina Edillor, Advisor Economist, Winemakers' Federation of Australia
  • Lawrie Stanford, Executive Director, Wine Grape Growers Australia

 The global competitiveness of Australian wine and grape production - how do we 
 stack up?
- Toby Langley, Partner, Gaetjens Langley

 Industry analysis and the WFA campaign to defend our differentiated wine tax rebate

  • Paul Evans, Chief Executive, Winemakers' Federation of Australia

 Improving supply chain relationships and market signals - conduct, behaviours, codes
 and contracts between growers, winemakers and retailers

  • Mark Brennan, Australian Small Business Commissioner
  • Paul Evans, Chief Executive, Winemakers' Federation of Australia
  • Lawrie Stanford, Executive Director, Wine Grape Growers Australia

 What are the supply-side innovation and adoption opportunities

  • Dr Simon Hooker, General Manager Research, New Zealand Winegrowers
  • John Harvey, Owner and Managing Director, Bathe Wines
  • Kate Lattey, Technical Manager, Pernod Ricard Winemakers

 Wine Tax - a help or a hindrance

  • Michael Butler, Tax Partner, Finlaysons
  • Professor Kym Anderson, Adelaide University

 How to attract finance and capital - are you investment ready?

  • Ben Craw, Director Agribusiness, PPB Advisory