COVID-19 Update 20 April 2020
There are many webinar’s currently available to assist businesses through the recent bushfire and COVID-19 crisis’. Wine Australia and the AWRI both have resources designed specifically for grape and wine businesses.
Research has shown that the right marketing strategy during a crisis can actually build your brand presence.
In Wine Australia’s next business support webinar, Trish Barry of Mastermind Consulting – the first Australian wine marketing business to specialise in digital, social, direct and content marketing – will provide some practical suggestions on maintaining a connection to your brand, leveraging tools at your disposal and keeping your tribes loyal even if they can no longer visit you. She’ll share valuable communications tips, ways to get your message out there and look at some nimble operators who make marketing in a crisis look like a walk in the park.
The webinar ‘Marketing through a crisis – how to maintain a connection with your audience’ is on Wednesday 29 April between 11 and 12 pm (ACST). Register here.
Wine Australia’s free webinar ‘Crisis, recovery and preparing for the ‘new reality’, from 16 April is now available on line here.
Registration is now open for a series of five webinars across five weeks designed to assist growers who are dealing with fire-damaged vineyards.
Starting on Thursday, 23 April, Colin Hinze from Rural Directions will discuss methods for assessing and mapping vine damage in fire-affected vineyards. In week two, Assoc. Prof. Cassandra Collins from the University of Adelaide will take a look at using bud dissection to help make pruning decisions. In week three, Nick Dry from Foundation Viticulture will dive into all the key considerations when purchasing grapevine planting material. And weeks four and five will see Dr Richard Hamilton of Hamilton Viticulture outline key principles for winter pruning and training fire-damaged vines and replants.
Each webinar will include a presentation and an opportunity for audience members to ask questions. Sessions are held on Thursdays at 11:30 am in SA, 12 noon in the eastern states and 10 am in WA.
All webinars are free to attend but do require pre-registration:
- Rapid visual assessment and mapping of fire-damaged vineyards
- Using bud dissection as a tool to evaluate the impacts of fire on grapevines and inform pruning decisions
- What should you consider when purchasing grapevine planting material?
- Principles for re-establishing fire damaged vineyards: winter pruning and preparation
- Principles for re-establishing fire damaged vineyards: training fire-damaged vines and replants