Media and Events Centre » Outlook Conference 2014
Outlook Conference 2014
The important Outlook 2014: Taking Charge of our Future Conference was held in Adelaide on October 1-2.
It looked into key issues on the demand and supply sides, as well as uniting behind the Action Plan to grow and prosper for the future. The conference provided industry updates including release of the 2014 Vintage Report. It also gave those who attended an opportunity to test, improve and align on the steps we must take going forward.
Here are the links to some conference presentations and announcements:
- Keynote speech by WFA President Tony D’Aloisio (link)
- Vintage Report: Time for action (link)
- Wine tax rates drag on international competitiveness (link)
A full suite of speaker presentations is available for a small administrative charge of $82.50 (incl GST). Contact wfa@wfa.org.au or call 08 8133 4314 for purchase.
The speaker pack includes:
Taking Charge of our Future
- Tony D'Aloisio, President, Winemakers' Federation of Australia
The Demand opportunity for Australian Wine Anticipating consumer trends in key markets
- Lulie Halstead, Chief Executive Officer, Wine Intelligence
The cultural drivers behind future marketing needs How to go ahead of the curve
- Matt Jones, Director and Creative Strategist, Better Happy
Profitability, progress and long-term sustainability
- John Roberts, Centaurus Partners
Australian Grape and Wine Authority Update
- Brian Walsh, chair, Australian Grape and Wine Authority
Priorities for brand Australia - Market Perceptions of Australian Wine and activating (or maintaining) your brand in these markets
- Aaron Brasher, Regional Drector Australia, Asia & Emerging Markets, Australian Grape and Wine Authority
- Lulie Halstead, CEO Wine Intelligence
Marketing Innovation, social media and driving the cellar door experience
- Angie Bradbury, Dig + Fish &
- Stuart Gregor, Founder and Creative Director, Liquid Ideas
What's the size of the prize in the US, UK, China and other markets and how to increase share and margin
- Marc Soccio, Senior Analyst, Food Agribusiness and Advisory, Rabobank
- Tony Battaglene, General Manager, Stratergy and International Affairs, Winemakers' Federation of Australia
How to get the most out of your retailer to grow in the domestic market
- Rose Scott, General Manager Merchandising, Woolworths Liquor Group
- Thinus Keeve, General Manager Liquor Operations, Coles Liquor Group
The Case for Optimism - Michael Walton, Consumer and Business Intelligence, Nielsen
WFA 2014 Vintage Report and 2015 Vintage Outlook
- Katrina Edillor, Advisor Economist, Winemakers' Federation of Australia
- Lawrie Stanford, Executive Director, Wine Grape Growers Australia
The global competitiveness of Australian wine and grape production - how do we
stack up? - Toby Langley, Partner, Gaetjens Langley
Industry analysis and the WFA campaign to defend our differentiated wine tax rebate
- Paul Evans, Chief Executive, Winemakers' Federation of Australia
Improving supply chain relationships and market signals - conduct, behaviours, codes
and contracts between growers, winemakers and retailers
- Mark Brennan, Australian Small Business Commissioner
- Paul Evans, Chief Executive, Winemakers' Federation of Australia
- Lawrie Stanford, Executive Director, Wine Grape Growers Australia
What are the supply-side innovation and adoption opportunities
- Dr Simon Hooker, General Manager Research, New Zealand Winegrowers
- John Harvey, Owner and Managing Director, Bathe Wines
- Kate Lattey, Technical Manager, Pernod Ricard Winemakers
Wine Tax - a help or a hindrance
- Michael Butler, Tax Partner, Finlaysons
- Professor Kym Anderson, Adelaide University
How to attract finance and capital - are you investment ready?
- Ben Craw, Director Agribusiness, PPB Advisory
