The ABAC Responsible Alcohol Marketing Code sets standards for responsible alcohol marketing in Australia and regularly measures its determinations externally to ensure it is in line with community expectations. The Code regulates both the content and placement of alcohol marketing across all advertising mediums.
ABAC have released it’s pre-vetting service guide. Alcohol marketers or their agencies can lodge an ABAC application for all new campaigns and advertisements they wish to have pre-vetted against the ABAC Code. A new application for pre-vetting a marketing communication may be lodged here.
Complete the online form and receive a reply with the name and contact details of your allocated pre-vetter.
For pre-vetting requests relating to an existing campaign, email the material to be pre-vetted to the original pre-vetter quoting the existing application number. No informal advice or opinions will be provided to advertisers without a pre-vetting application as this may result in an informal conversation or email being confused with an approval.