Responsible Drinking Resources
We want to ensure visitors to Australia’s cellar doors have a great experience, for all the right reasons.
Australian Grape & Wine recognises the importance of industry providing consumers with information about alcohol content and health messages about responsible drinking, so they can make informed choices about their own alcohol consumption.
With approximately eight million visitors to wineries across Australia annually, multiple tastings on offer at each cellar door and multiple cellar doors visited, consumers need an easy and effective means to track their drinking, especially if they are driving.
This is why Australian Grape & Wine has partnered with DrinkWise to create resources designed to increase consumer understanding of how many pours (tastings) add up to a standard drink. The resources provide a practical solution for consumers to moderate their drinking during their winery visits and have been provided to over 1,700 cellar doors across Australia.