Policy & Issues

Prosecco – The Facts

Prosecco is the name of a grape variety used to produce sparkling wine in countries across the world. The International Organisation of Vine and Wine (OIV) recognises Prosecco as a grape variety in its International list of vine varieties and their synonyms – the global reference point for grape variety names.

Prosecco Fast Facts:

  • Prosecco is an internationally recognised grape variety.
  • Australia’s Prosecco market is booming. Australia is one of the fastest growing sparkling wine markets in the world with the total value of Australian Prosecco production estimated to be $205M.
  • The first commercial vineyard in Australia was planted in 1999 and its first vintage was produced in 2004. It is now grown across 20 Australian wine regions.
  • It is now the 8th most produced grape variety in Australia gaining on average the second highest average price per tonne of any white grape variety.
  • In 2009 the European Union (EU and Italian Government) sought to alter these facts by claiming Prosecco was an EU Geographic Indication (GI) and changing the name of the Prosecco grape variety to ‘Glera’ within the EU.
  • Since then, Italy and the EU, are expanding efforts to gain exclusive use of the name Prosecco in other global markets.
  • In 2013, the Australian wine industry successfully challenged an EU application to protect Prosecco as a GI in Australia, with Australian Deputy Registrar of Trademarks verifying that Prosecco is a recognised grape variety in Australia.
  • Prosecco could be the tip of the iceberg. Attempts have already been made to protect an expanding list of grape varieties including Prosecco, Fiano, Montepulciano, Barbera, Nero d’Avola, Vermentino, Dolcetto, and others as GIs. All of these varieties are grown across Australia’s 65 wine regions.


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