Wine Benchmark Calculator

The Gross Margin Ready Reckoner was first developed in 2007 by the  Winemakers’ Federation of Australia and Wine Australia.

Working with Deloitte, Wine Australia has launched an updated Gross Margin Ready Reckoner which is a free and confidential business planning tool that allows wineries to run different production and market scenario simulations to determine the most relevant price point for their wine in a specific export market.

The Gross Margin Ready Reckoner