One Grape & Wine Sector Plan

In November 2022, the Boards of Australian Grape & Wine and Wine Australia collectively identified a need to lead the process of developing a One Grape & Wine Sector Plan (plan) – to be informed by the sector, for the sector.

The purpose of the plan is to provide a shared vision and unifying strategy to collectively address key priorities for the wine sector from now to 2030, in response to recent challenges.

To ensure input on the plan was representative of divergent views, Australian Grape & Wine and Wine Australia commissioned ACIL Allen to run a national survey and program of workshops in states, regions and online throughout 2023 to identify strategic priorities on which the sector could focus together.

Consultation on draft plan is now closed.

Thank you to everyone who provided feedback on the Draft One Grape & Wine Sector Plan. Consultation is now closed for comment. Please see joint statement with Wine Australia below.

Frequently asked questions 

Why do we need a One Sector Plan?

There have been major changes within the Australian grape and wine sector over the past few years and the impact is being felt by everyone in the community.

We have a resilient sector that is no stranger to challenges. But the perfect storm of issues we’ve encountered since 2020 is unprecedented. There’s a need to work together to collectively address the issues facing everyone, rather than going it alone.

We need a single, unifying plan for the Australian grape and wine community that is strategic, responsive and ensures strong alignment, collaboration and innovation to address the challenges and opportunities at hand.

What is the timeline for this plan?

The One Grape & Wine Sector Plan sets out the sector-wide strategic priorities through to 2030.

Who was consulted?

To ensure input on the plan was representative of divergent views, Australian Grape & Wine and Wine Australia commissioned ACIL Allen to run a national survey and program of workshops in states, regions and online throughout 2023.

The Australian grape and wine sector has a diverse range of stakeholders, with dedicated groups representing the interests of grapegrowers and winemakers in their respective states and regions.

Consultation on the plan included significant input from these representative bodies, as well as state and regional grape and wine associations, winegrape growers and winemakers, research organisations and others.

What does this mean for Vision 2050?

The foundational principals of Vision 2050 remain. However, we need to act now as a sector to create a set of goals that incorporate the changes and recent events we’ve collectively been dealing with. We need to discuss the timelines for responses and consider where more immediate responses are needed. With input costs increasing and resources constrained, we need a unified strategy that clearly identifies roles and responsibilities for each governing body in the sector and sets out a clear path forward.

Through the One Grape & Wine Sector Plan, we will consider what is critical to prioritise from now until 2030 to get the sector back on track to achieve its vision and address real change for the challenges that we’re facing.

How will the plan be governed?

The One Grape & Wine Sector Plan has been developed for the sector, by the sector.

For the first three years, Australian Grape & Wine and Wine Australia have agreed to oversee the plan’s governance by:

• engaging with stakeholders individually and convening annually to review progress and future activities across the sector;
• establishing sector working groups for the highest priorities issues requiring collaboration;
• publishing an annual review of the One Grape & Wine Sector Plan in collaboration with stakeholders, and
• reviewing the One Grape & Wine Sector Plan actions with stakeholders to ensure it remains fit-for-purpose after the third year.

What are the challenges, barriers to success?

Implementation has risks, many of which are beyond our control and cannot be fully mitigated.

Externally the market and regulations for our wine will continue to change, even when conditions improve. Our partners have constraints limiting their ability to collaborate at a time when our levy income is reducing in line with economic conditions. Considerations will need to be made around what needs to be done, versus what we could do. Where possible, finding support and leverage from within and outside the sector will help to manage funding risks and create opportunities for more to be done.

Implementation has internal risks. The One Grape & Wine Sector Plan provides the platform to mitigate these risks through the way we engage to agree, prioritise, partner and invest to realise impact.

I have more questions 

Contact communications@wineaustralia.com or info@agw.org.au to learn more.