About Australian Grape & Wine Inc

One Sector Plan

Have your say on where the Australian grape and wine sector needs to focus its priorities.

In September 2022, the Boards of Australian Grape & Wine and Wine Australia collectively identified a need to lead the process of developing a One Sector Plan – to be informed by the sector, for the sector.

Read our Discussion Guide for more information on the co-design themes that are the starting point for the One Sector Plan conversations.

Why do we need a One Sector Plan?

There have been major changes within our sector over the past few years and the impact is being felt by everyone in our community.

We need a single, unifying plan for the Australian grape and wine community that is strategic, responsive and ensures strong alignment, collaboration and innovation to address the challenges and opportunities at hand.

What will it look like?

Australian Grape & Wine and Wine Australia are consulting the Australian grape and wine community, with the assistance of consulting firm ACIL Allen, to create a plan that:

  • reflects the collective strategic priorities of the Australian wine sector
  • has clear objectives, accountabilities and timelines
  • describes the key differences but points of collaboration, and
  • is adaptable to the sector’s needs and operating environment.


As of 28 September 2023, 15 face-to-face workshops and 1 national online workshop have been held across the country to identify where the Australian grape and wine sector should focus its collective efforts and resources through to 2030. The workshops have been coordinated with the assistance of state and regional wine associations. 

Next Steps

With our consultation process nearing completion, already having provided consistent themes across all states and regions, winegrape growers and winemakers, businesses large and small, the drafting of the plan will commence imminently. We aim to have the first cut of the draft ready for review at the end of the year.

What does this mean for Vision 2050? 

The foundation principals of Vision 2050 remain.  However, we need to act now as a sector to create a set of goals that incorporate the changes and recent events we’ve collectively been dealing with. With cost of inputs increasing and resources constrained, we need a unifying strategy that clearly identifies roles and responsibilities for each governing body in the sector and sets out a clear path forward. 

Who was consulted? 

The One Sector Plan consulted with and will represent views from all across the sector. The Australian grape and wine sector is varied with many groups and collectives representing the interests of Australia’s grape growers and winemakers. This includes:  

  • Government – Federal and State 
  • Industry representative bodies  
  • State grape and wine sector associations 
  • Regional grape and wine sector associations 
  • Individual levy payers 

I have more questions 

Contact communications@wineaustralia.com or info@agw.org.au to learn more. 

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