Policy & Issues

Cellar Door Resources

We want to ensure visitors to Australia’s cellar doors have a great experience, for all the right reasons.

Australian Grape & Wine recognises the importance of industry providing consumers with information about alcohol content and health messages about responsible drinking, so they can make informed choices about their own alcohol consumption.

With approximately eight million visitors to wineries across Australia annually, multiple tastings on offer at each cellar door and multiple cellar doors visited, consumers need an easy and effective means to track their drinking, especially if they are driving.

Cellar door decals horizontal

This is why Australian Grape & Wine has partnered with DrinkWise to create resources designed to increase consumer understanding of how many pours (tastings) add up to a standard drink.  The resources provide a practical solution for consumers to moderate their drinking during their winery visits and have been provided to over 1,700 cellar doors across Australia.

Electronic Resources horizontal Cellar Door

The resources, which include ‘scratch cards’ for tracking tastings and responsible drinking messaging, will help educate the community and have received an extremely positive response from consumers, industry and government.  This work complements the other work undertaken by DrinkWise and Australian Grape & Wine, with funding from the Australian Federal Government, to create the DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program.

Cellar doors poster

To support this education messaging, we have also created electronic resources which can be used on regional maps, tasting sheets, websites and social media.  Cellar doors, wine and tourism associations can download the files for use on their resources, free of charge from the DrinkWise website: https://drinkwise.org.au/our-work/cellar-door-resources/.

Your support of this important initiative is appreciated.  If you have any questions, please contact info@agw.org.au.

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