Alcohol Beverages Advertising Code
The ABAC Scheme is the centrepiece of Australia’s quasi-regulatory system for alcohol marketing and is administered by a Management Committee which includes industry, advertising and government representatives. Australian Grape & Wine represents the wine sector on this committee.
The ABAC mandate ensures guidelines for marketing have been negotiated with government and consumer complaints are handled independently. All costs are borne by industry.
Attached below are three brief documents to assist in the first instance when it comes to industry standards for alcohol advertising; an Information Sheet, a Compliance Checklist and Key Standards document. For a more comprehensive overview of the Alcohol Advertising Standards, visit the ABAC website at http://www.abac.org.au/
ABAC Alcohol Marketing Placement Checklist 2 – Organic Marketing
Alcohol Marketing Information Sheet
Best Practice for Responsible Digital Alcohol Marketing