Market Diversification – September 2021

Australian Grape & Wine is progressing its project to support grape and wine businesses impacted by the disruption of exports to the China market. The project, which is being funded under the Department of Agriculture’s Agricultural Trade and Market Access (AMTAC) grants program, is seeking to create clear framework to ensure the sectors priorities for growing exports are coordinated and implemented now through to the foreseeable future.

Last week, Australian Grape & Wine, together with the Department of Agriculture, held a workshop to initiate the strategic coordination between governments and industry.  The workshop included the Federal Government departments of Agriculture, Foreign Affairs and Trade, Austrade and Wine Australia, as well as representatives from all State Government’s. While these government agencies are working to support the sector in its market diversification efforts through a range of activities, there is no overarching framework to ensure that efforts are not duplicated, or that activities are addressing the priority needs of the sector. The workshop was the starting point for creating this coordination and will form a roadmap of ongoing engagement that will run under the project.

Australian Grape & Wine has also been out and about in the wine regions providing information on the project and seeking input on the key barriers to export market diversification through the Finlayson Wine Roadshow.

Updates and more information on the project will be provided on our website as the project continues to progress.

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