Wine Australia Updates – May 2021

Australian Wine CONNECT – Exhibit now
CONNECT is officially live to international trade and has seen over 14,000 page views since the launch event a week ago. It’s not too late for Australian wineries and exporters to register to exhibit on this transformative platform and explore this new way to do business.
Find out more and register here to become an exhibitor.
Virtual Meet the Buyer Program – Indonesia, Malaysia and Singapore event (22 July 2021)
Wine Australia has partnered with the Food and Agribusiness Growth Centre trading as Food Innovation Australia Limited (FIAL) to offer a series of virtual ‘Meet the Buyer’ events for several key international markets over the next 12 months. Exclusive to businesses signed up to CONNECT, the next event will be a combined session for Indonesia, Malaysia and Singapore and registrations are open now until 1 June. Learn more information or register here.
Export Market Briefings presented by FIAL and Austrade
Supported by Wine Australia, Austrade and FIAL will be offering a series of free market briefings over the course of 2021, to assist wineries and producers in understanding and accessing key export markets, building capability and market readiness.
The first market briefing will be for Vietnam on 20 May. This event is recommended for participants in the FIAL ‘Meet the Buyer’ Vietnam event, however it is also open to Australian producers interested in doing business in Vietnam or to find out more about the current state of the market. Find out more and register here.
Wine tourism businesses increase online exposure with an ATDW listing
Australian wine producers have shared their stories in a series of videos about how keeping an Australian Tourism Data Warehouse (ATDW) listing regularly updated has helped to promote their cellar door experiences and increase their online exposure on other tourism websites.

Janelle and Kristen Zerk from Z WINE discuss how the new wine-related features have helped promote their business on websites such as and As a free platform, it has been a vital part of their marketing plan. Watch here.

Malcolm Leask from Hither & Yon talks about the bookable experiences they’ve created on the ATDW platform. Their online reach has extended to inclusion on, and, all with one listing. Watch here.

More information is available on the Wine Australia Wine Tourism website page or by contacting

Wine Export Label Directory
A Wine Export Label Directory will become a mandatory part of the Wine Australia Licensing and Approval System (WALAS), from 1 July 2021 to help brand owners protect their export labels against copycat activities.

From 1 June 2021, all Australian wine exporters will be required to upload copies of their labels when a packaged product that will be exported after 1 July 2021 is registered for export through WALAS.

From 10 May 2021, exporters will be able to voluntarily upload images of labels with product registrations or via the product edit process to ease the transition to the new requirements that will apply from June.

Please read the FAQs on the Wine Australia website or email for more information.

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